Post by account_disabled on Dec 9, 2023 4:59:16 GMT
Google campaigns, we can guarantee effective results that lead to conversion. If your real estate agency needs a boost, to consolidate in digital and improve its opportunities, contact us !What is a digital brand manual? Home Communication Strategy What is a digital brand manual? Digital Brand Manual - Prospect Factory A digital brand manual (Digital Brand Manual) is a document that defines the digital footprint of the brand and specifies how it should be done.
The Digital Brand Manual establishes the rules that the company's collaborators, agencies, and those who execute digital actions for the brand and its products must follow. The digital brand manual provides consistency to the communication Digital Marketing Service actions and content of a digital marketing campaign and standardizes the image that is communicated, ensuring that, although many people participate in digital strategies, they all follow the same rules. It is the definition of digital.
The digital brand manual defines what to do and what not to do, what topics are priorities for the company and what topics they do not get involved in; What tone is spoken, how often, what #hashtags are used, what “buyer personas” are spoken to, what are the protocols for answering questions or resolving complaints, what are the authorized images, what is the design concept follow, who is authorized to write, publish, respond and respond and who is not.
The Digital Brand Manual establishes the rules that the company's collaborators, agencies, and those who execute digital actions for the brand and its products must follow. The digital brand manual provides consistency to the communication Digital Marketing Service actions and content of a digital marketing campaign and standardizes the image that is communicated, ensuring that, although many people participate in digital strategies, they all follow the same rules. It is the definition of digital.
The digital brand manual defines what to do and what not to do, what topics are priorities for the company and what topics they do not get involved in; What tone is spoken, how often, what #hashtags are used, what “buyer personas” are spoken to, what are the protocols for answering questions or resolving complaints, what are the authorized images, what is the design concept follow, who is authorized to write, publish, respond and respond and who is not.