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Post by account_disabled on Jan 13, 2024 3:21:55 GMT
It is worth ensuring that the URL redirects the Internet user to a specific subpage containing a complete list of advertised products or services. The basic mistake is to include too general a website address in a Google Ads ad, e.g. mediaexpert.pl, while the advertiser may want to redirect the customer to the category of advertised MTB mountain bikes, i.e. Example of a display URL in Google Ads advertising copy Description Description (ad text) is the place where the user should get more information about the advertised product or service. This supplements the data incl B2B Email List uded in the header. A good solution is to use the description to include a call to action, i.e. tips on what the user should do right after clicking your Google Ads ad, e.g. "Check out the offer of home equipment and accessories!" or "Buy now -30% cheaper". Example of a description in a Google Ads advertising text Technical requirements: you will create 2 descriptions for each ad. The descriptions of each Google Ads ad have a limit of 90 characters including spaces. How to write an effective advertising text in Google Ads? 20 best practices + examples 1. Use keywords strategically One of the practices in writing an effective advertising text in Google Ads is the appropriate selection and placement of keywords. In Google Ads advertising text, it is recommended to repeat a keyword only 2-3 times. Keywords should be added to the URL fragment , Header 1 and Ad Text 1. Remember to A/B test your Google Ads ads using different variants of keyword placement in the advertising text.
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